I Didn’t Need Another Social Media Platform. I Needed Somewhere My Content Could Keep Working

Post more.

Engage more.

Make another Reel.

Get on Stories.

Reply to everything.

Come back tomorrow and do the whole bloody thing again. 😂

So when I started looking more seriously at Pinterest, I wasn’t interested in turning it into another Instagram.

I wanted to understand whether Pinterest could become something completely different in my business:

A traffic channel.

Somewhere I could create useful content that helps the right people discover my blog, resources and offers without needing me permanently attached to the app.

The problem was...

I didn’t really know what I was supposed to DO there.

“Just start pinning” isn’t much of a strategy

This is where I think Pinterest gets confusing for digital marketers.

We understand the basic idea.

Create Pins.

Use keywords.

Link them somewhere.

Be consistent.

Lovely.

But then you actually sit down to do it and suddenly there are a lot more questions.

What should I be creating Pins about?

Where should I send people?

How often should I Pin?

What keywords should I use?

What should my boards be about?

How do I know whether something is working?

Should I be promoting my blog, freebies, products or all three?

And how does all of this eventually become traffic that actually helps my business?

Suddenly “just start pinning” feels about as useful as telling someone to “just post consistently” on Instagram.

I don’t need another vague instruction.

I need a plan.

Pinterest is not somewhere I want to post for the sake of posting

This has probably been my biggest mindset shift.

I don’t want another place where my goal is simply:

Make content → get views → make more content.

If I’m putting time into Pinterest, I want those Pins connected to something.

A blog post.

A useful resource.

An offer.

A page on my website.

Something that gives the person who finds me somewhere useful to go next.

Because a Pin getting impressions might be lovely.

But I’m building a business.

I’m much more interested in learning how Pinterest can become part of the system that brings people INTO that business.

That’s why Pinterest Skool caught my eye

Pinterest Skool is a $7/month Pinterest marketing community created by Tim Adam.

And what I like about it is that it isn’t just one static Pinterest ebook I’m supposed to read once and somehow know what to do forever.

There’s an actual Pin to Profit Roadmap inside to help you understand the strategy.

There’s also a private Pinterest AI Agent designed to help identify what you need to learn next based on where you are in your Pinterest journey.

Then you’ve got ongoing support through things like:

Weekly Q&A with Tim

Weekly Trending Keyword Reports

High Converting Video Templates

Pinterest Games where members can support each other’s content

Small Business Weekend promotion opportunities

and currently a Pinterest Holiday Traffic Playbook too.

That combination makes much more sense to me than collecting another random folder of Pinterest tips.

Because my problem isn’t a lack of Pinterest information

There is PLENTY of Pinterest advice online.

That’s almost the problem.

Search for one thing and you’ll find someone telling you to Pin five times a day.

Someone else says three.

Someone says fresh Pins constantly.

Someone else tells you something completely different.

Then you disappear down a Pinterest rabbit hole for 90 minutes and somehow still haven’t created a single Pin. 😂

What I actually want is somewhere I can go:

“This is where I am. What should I be focusing on next?”

That’s why the roadmap, AI Agent and weekly Q&A combination interests me.

It turns Pinterest from another giant subject I need to learn into something I can work through.

And I really like that it’s ongoing

Pinterest isn’t something I expect to understand completely after watching three videos.

I’m building this into my business as a longer-term traffic strategy.

So having access to current keyword information, Q&A support and a community of other people actually using Pinterest makes sense.

The community currently has more than 5,000 members, and the creator, Tim Adam, says he has generated more than 450 million Pinterest views across 16+ years of Pinterest marketing.

Those are his results and experience, obviously, not a promise of what joining the community will magically do for mine.

But if I’m going to learn Pinterest, I’d rather learn from somebody who has spent a ridiculous amount of time actually using the platform. 😂

Where Pin Inspector fits into this

I think these two resources solve different Pinterest problems.

Pin Inspector helps with research.

It helps you investigate keywords, trends, Pins and what’s already happening on Pinterest before you create.

Pinterest Skool helps with the bigger strategy.

What should I be doing?

How does this become traffic?

What should I focus on next?

How do I turn Pinterest into an actual marketing channel rather than somewhere I occasionally dump a graphic?

You absolutely don’t need both simply because they both involve Pinterest.

The right one depends on what’s actually keeping you stuck.

If you understand your Pinterest strategy but want better research and data, I’d look at Pin Inspector.

If you’re sitting there thinking:

“Lou, I barely know what I’m supposed to be doing on Pinterest in the first place.”

I’d start with the training and support.

I don’t want Pinterest to become another full-time job

This is the bigger reason I’m interested in learning Pinterest properly.

I’m not looking for another platform to babysit.

I’m trying to build a business where the content I create has more than a 24-hour lifespan.

I want blog posts that can keep being discovered.

Resources that new people can find.

Offers that aren’t completely dependent on whether Instagram decides to show today's Reel to anybody.

And another route for people to find Lou Goes Digital without me needing to be online when they do.

That’s what I want Pinterest to become.

Not another place demanding MORE content from me.

A marketing channel that connects the content I’m already creating to people who are actively looking for it.

Who I think Pinterest Skool makes sense for

If you have absolutely no intention of actually using Pinterest, save your $7.

Cheap resources still become expensive when you collect 47 of them and use none of them. 😂

But if you’ve been saying:

“I really need to start taking Pinterest seriously...”

for approximately six months...

and every time you open Pinterest you realise you still don’t know what you should actually be doing...

this is where I’d look.

You’ve got the roadmap.

You’ve got ongoing Q&A.

You’ve got keyword information.

You’ve got templates.

You’ve got the AI Agent.

And you’ve got a community of people working on the same traffic channel.

For $7/month, that feels like a very low-risk way to stop guessing and actually start learning how Pinterest fits into the bigger business.

Because I don’t need another platform to post on.

I need another way for the right people to find me.

And that’s a Pinterest strategy I’m much more interested in building. 📌

→ Check out Pinterest Skool here

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